A complete logo redesign and development of a new corporate identity to support the company's needs, including product packaging and a promotional brochure. The name is inspired by the Greek phrase agali agali, meaning 'slowly, gently, sparsely,' reflecting the founders' philosophy rooted in the Slow Food movement. This movement resists the fast pace of modern life and encourages a deeper appreciation of food, its ingredients, and its preparation.
The original logo features two main elements: clean, linear Baskerville typography and a mark composed of four solid black circles, which can be interpreted in various ways. The spacing between the letters in the wordmark offers a creative space, where essential information is included to capture interest and extend user interaction with the application.
For the product packaging, we chose a unique circular reading direction to discourage quick glances and encourage a calm, focused pace for reading ingredients and other important details.
